If you want to sell a puppy, the fastest route is a properly prepared ad with real photos, a clear price, and an exact location, posted where buyers search by city and surroundings. In Slovenia, the sale of puppies and dogs is generally agreed directly between the seller and the buyer, without an intermediary handling payment. That is why the most important trust factors are: credible images, an honest description, and a safe handover.

Below is a practical guide for private sellers and smaller breeders who want to sell a puppy without complications. We will look at how to set a price based on similar ads, how to prepare photos and a description that bring messages, how to respond to buyers and recognize scams, where to meet, and how to carry out the handover. We will especially address what applies to private sales in Slovenia and where a seller can rely on platform rules. At the end, there is a pre-posting checklist and a comparison of three sales strategies. The purpose of this guide is to improve the clarity of your ad and the quality of your evidence, not to promise a certain reach or number of responses.
- A price is created by comparing five to ten similar ads, not by wishful thinking.
- Photos in natural light and a description with specific details bring more serious messages.
- Scams most often start with fake payment confirmations and requests for advance payment for a courier.
- The handover should take place in a public place during the day, with a discussion about the puppy's health and documentation.
How to set a price when you want to sell a puppy
The price is set only after reviewing the market. Open a search in the animals category and compare at least five to ten ads for the same breed, similar age, and similar region. Write down the range you see, and position yourself in the middle or slightly below the middle if speed matters to you.
Take into account what influences the price for buyers: whether the puppy has a pedigree or other documentation, whether it is vaccinated and dewormed, whether it is used to people and other animals, and whether it comes from a smaller litter. Each of these details should be stated in the ad; otherwise, the buyer assumes the worst.
Why "puppies and dogs price" is such a sensitive topic
A buyer looking for price information often compares several ads at once. If your price is significantly higher than similar ones, you need an explanation in the description. If it is significantly lower, the buyer will suspect the animal's health or origin. Both are solved by concrete data, not decorative adjectives.
In the ad, write what is included in the price: any first vaccinations, microchipping, a starter pack of food, transport to an agreed location. This helps the buyer compare apples to apples and reduces later haggling.
When not to publish a price
Some sellers leave the price open and wait for offers. With puppies, this rarely works because the buyer does not know whether an offer is reasonable. If you do not want to reveal the price, at least state a range and the conditions under which the price is lower.
How to prepare an ad that will bring serious messages?

An ad consists of three parts: title, photos, and description. The title should include the breed, age, and location, for example "Labrador, 9 weeks, Celje". Search engines and buyers respond to specificity, not emotional exclamations.
Take photos during the day, in natural light, without filters. Capture at least five images: full body from the side, head from the front, paws, the place where the puppy sleeps, and a moment of play with another puppy from the litter. Poor lighting and a dirty background are the most common reasons a buyer skips an ad.
What the description should include
In the description, include the age in weeks, sex, color, information about the parents, vaccination and deworming status, temperament, and what the puppy is already used to. Also state whether you are handing over with documentation and whether a viewing is possible at your home or at a neutral location.
Add one or two lines about what kind of owner you are looking for. This way, the ad filters itself and you receive fewer messages from people who are only looking for the cheapest option.
Where to post the ad
In Slovenia, people are used to searching by city and surroundings, so it makes sense to post on a general classifieds platform that allows filtering by place and category. Before posting, read the platform rules so your ad is not rejected: posting rules describe what is allowed and what moderation removes.
EX & GO is one of the places where you can compare similar ads and check the seller's history. The buyer sees previous ads and ratings, which counts more when selling animals than when selling furniture. If you encounter a problem with posting or communication, the path to an answer is described in user support.
We see that buyers most often ask about vaccinations, deworming, and the possibility of seeing the mother in puppy ads, so these three pieces of information should be filled in the ad in advance.
How to respond to buyers and recognize scams?
Reply to the first message within one day. Speed of response is often more important than the price itself, as a serious buyer writes to several sellers during this time. The reply should be short: confirm availability, state the viewing location, and ask when it suits them.
Do not send additional photos before discussing the basic conditions. Fake buyers often request many pictures and details, then disappear. Also, do not send copies of personal documents via messages.
Most common scams when selling puppies
The first is a fake payment confirmation. The buyer sends a screenshot showing that a transfer has been made and demands immediate handover. Transfers between different banks in Slovenia are not instant, so check the balance in your account, not in the picture.
The second is the courier trick. The buyer suggests sending a transporter for the puppy, and you are supposed to pay insurance or a fee in advance. The person who orders transport always pays for it. If anyone asks you for an advance payment, the conversation is over.
The third is overpayment. The buyer sends more money than agreed and asks you to transfer the difference to a third party. Such a transfer means you will lose money when the original payment is reversed.
What ratings and seller history tell you
On platforms with ratings, check whether the buyer or seller has completed transactions before. When selling animals, it makes sense to insist that the conversation stays in the platform's messages until a viewing is arranged. This way, there is a trail if a dispute arises.
Before arranging a viewing, ask the buyer for two specific questions about the puppy, for example about feeding and how it reacts to other people. Someone who asks nothing most often does not show up for the viewing.
Where to meet and how to carry out a safe handover?
The viewing should be during the day, in a visible and public place, for example in a parking lot in front of a store or near a veterinary clinic. If the buyer wants to see the mother and litter, arrange a visit to your address, but never be alone.
At the viewing, let the buyer hold the puppy and observe its movement. Answer questions about feeding, previous vet visits, and how the puppy reacts to noise. If the buyer brings their children, observe how they behave around the animal.
Handover and documentation
At pickup, hand over everything you promised: vaccination certificates, any pedigree or other documentation, a list of food used so far, and brief instructions for the first days. If you agreed on the remaining payment in cash, count the money before handing over the animal, not after.
Write a short sales receipt in two copies: date, puppy details, agreed price, and signatures of both parties. This is not mandatory, but it makes any later conversation easier if a question about origin or health arises.
What applies to private sales in Slovenia
Private sale of animals in Slovenia has its own rules, determined by regulations on animal protection and trade in animals. When selling puppies, the seller is expected not to hand over animals too early, to have them vaccinated and dewormed in accordance with regulations, and to give the buyer the opportunity to see the conditions in which the animal lived. Check the current conditions and obligations with the competent institutions, for example at gov.si, where information on animal protection and the obligations of keepers is published.
If you are not sure whether your sale is private or commercial, inquire before posting. It is better to check once in advance than to deal with a complication after the sale.
Comparison: fast sale, best price, or exchange?

Each of the three paths requires different preparation and different timing. The table below summarizes what to expect when you want to sell a puppy without wasting the buyer's trust.
| Approach | When it makes sense | What it requires from you | Main risk |
|---|---|---|---|
| Fast sale | When the litter is large or a move is approaching | Price in the lower third of the range, response within a few hours, viewing ready the same week | A buyer who decides impulsively and returns the animal |
| Best price | When you have documentation and time | Detailed description, more photos, patience in negotiations | Longer waiting and more indecisive messages |
| Exchange or agreement | When you want to place the puppy in an area you know | Clear agreement on terms, often in writing | Unclear expectations on both sides |
Regardless of the chosen approach, the same rule applies: never promise health or behavior you cannot prove. If the buyer demands a guarantee you cannot give, rather recommend a vet visit.
Checklist before posting the ad
Before you click publish, check the following points. Most rejected or poor ads fail on the first two.
- The title includes breed, age, and location.
- At least five clear photos in natural light are published.
- The description states vaccinations, deworming, and any documentation.
- The price is aligned with five to ten similar ads.
- It states where and when a viewing is possible.
- The platform rules regarding posting animals have been checked.
- A short reply for the first buyer messages is prepared.
- It is agreed who will be present at the viewing besides you.
If you want to sell a puppy and at the same time maintain control over the conversation, conduct communication step by step: first availability, then viewing, only then payment and handover. This order itself repels most scams. post an ad
For sellers who sell multiple items or multiple puppies from the same litter, it makes sense to keep a record of when each ad was posted and how many messages it brought. puppies and dogs
Frequently asked questions about selling puppies
How quickly can I sell a puppy?
Speed depends on price, photo quality, and location. Ads with a mid-range price and clear vaccination details usually receive serious inquiries within the first few days. If there are no serious inquiries in a week, check your price and first photo rather than the ad text.
Do I have to show the buyer the mother of the puppies?
There is no legal obligation for the buyer to see the mother, but it is strong evidence of origin and living conditions. If you cannot arrange a viewing of the mother, state the reason in the ad and offer other proof, such as vaccination records and breeding information.
What should I do if the buyer sends a screenshot of a payment?
A screenshot is not proof of transfer. Check your bank account balance and wait until the money is visible. Do not hand over the animal until the payment is confirmed by your bank, no matter how convincing the image looks.
Can I sell a puppy without a pedigree?
Yes, puppies without a pedigree can be sold. State this clearly in the ad so the buyer does not expect documentation you cannot provide. Instead of a pedigree, include information about the parents, vaccinations, and deworming, as these are often more important to the buyer.
Where should I meet the buyer?
Ideally during the day in a public, visible place, such as a store parking lot or near a veterinary clinic. If the buyer wants to see the litter, arrange a visit to your address and make sure no one is alone. Avoid nighttime and closed locations.
What should a sales receipt include?
The receipt should include the date, description of the puppy, agreed price, payment method, and signatures of both parties. Attach a list of handed-over documents and brief feeding instructions. A receipt is not mandatory but makes later conversations easier if a question about origin or health arises.
What should I do if the buyer asks for an advance payment for transport?
The buyer orders the transport, so they pay for it. If anyone asks you for money upfront for a courier, insurance, or fee, it is most likely a scam. End the conversation and keep your ad active, as other buyers will come.
Conclusion
Selling a puppy fast and without risk primarily means a well-prepared ad and an organized conversation with the buyer. A price based on comparing similar ads, clear photos, and a description with specific details about vaccinations and deworming make the biggest difference. Equally important is a safe handover: a public place, a companion present, verified payment, and a short sales receipt.
Scams almost always start with money that is supposed to go upfront or with a screenshot that is not proof of transfer. If you recognize these two cases immediately, you have eliminated most of the risk. Before posting, also check the platform rules and the checklist, then conduct the conversation step by step: availability, viewing, payment, handover.