You can sell a stroller in Israel in just a few days if you set a realistic price based on fresh listings, take 8-12 honest photos in daylight, and name your city and neighborhood. The deal happens in person, with cash or Bit, and it's convenient to keep the chat and seller history on the listing platform.
The baby goods market in Israel is simple: families move, kids grow, and a stroller takes up half an apartment. That's why second-hand demand is steady, especially in Tel Aviv, Ramat Gan, Haifa, and Be'er Sheva, where there are many young families and rentals. But buyers are picky: they compare your Yoyo, Bugaboo, or Graco with a dozen similar lots and decide in the first five seconds based on the photo. After that, everything depends on price, an honest description, and how quickly you reply in chat. Below we'll go step by step through how to prepare a listing, what to agree on with the buyer, and how to avoid the typical scams that show up specifically in stroller deals.
- Set your price based on three to five current listings in your city, not the purchase price.
- Photos matter more than text: daylight, clean wheels, canopy, basket, all defects up close.
- Accept payment only after inspection, in cash or via Bit, with no prepayments and no "couriers."
- Meet during the day in a busy place or by your building entrance, and keep the conversation on the platform.
How to set a price so your stroller sells
Go by current offers, not the store receipt. Open a search for your model and city, look at 5-7 listings, discard the cheapest (usually beaten-up units without a bassinet) and the most expensive (the ones that sit for months). Your price should land in the middle of that range, adjusted for condition.
What really lowers the price: worn wheels, torn fabric, missing rain cover or bag, a scuffed handle. What holds the price: a full set including bassinet, toddler seat, and car seat adapters, plus a cover and spare parts. If you bought the stroller in Israel, it's best to keep the receipt and warranty card: buyers often ask about the age.
Rounding down works psychologically: 450 shekels instead of 480. Don't set a "negotiable" price too high just to drop it later: buyers see an inflated start and simply scroll past. If you get no messages in a week, lower by 10-15 percent, not 50. A sharp drop looks like there's a problem with the item.
Comparing three selling scenarios
| Scenario | Timeframe | Price | What you need to do |
|---|---|---|---|
| Fast sale | 1-3 days | 20-30 percent below market | Honest photos, flexible meeting schedule, ready to hand it over today |
| Best price | 1-3 weeks | Top of the range | Full set, detailed description, patience, and replying in chat |
| Trade-in or buyout | Same day | Noticeably below market | Deliver the stroller yourself, give up negotiating and part of the proceeds |
Trade-in is convenient if you're buying a new stroller at the same store and want to trade in the old one. But money-wise it's always the worst option: the store builds in its margin and risk. For a private seller, a listing is almost always more profitable if you have a week to spare.
How to take photos and write a description that gets replies
Photos matter more than text. Shoot during the day by a window or on a balcony, against a neutral background, without kids or random objects in the frame. The first photo should show the stroller in full profile, unfolded, so its size is clear. Then add one shot for each important detail: folded state, bassinet, toddler seat, wheels close-up, basket, canopy, handle, model badge.
Show all defects yourself. A scratch on the frame, wear on the fabric, wheel wobble: if the buyer finds it at the meeting, the deal falls apart and you lose a day and gas. An honest photo of a scratch saves both sides time. Don't use stock photos from the internet: an experienced buyer recognizes them and loses trust.
Build the description on facts. Model, year of purchase, how many kids used it, what's included, weight and folded dimensions, condition of wheels and fabric, reason for selling. Write in short paragraphs, without adjectives like "perfect": they mean nothing. State the city and neighborhood, for example Ramat Aviv in Tel Aviv or Neve Tzedek; that immediately filters out buyers from the other end of the country.
Before posting, photograph the stroller folded and place a household item next to it for scale, like a water bottle. Buyers most often ask whether the stroller fits in the trunk and the elevator, and a shot like that answers both questions at once.
Read the posting and moderation rules in advance so your listing isn't removed: posting rules briefly explain which photos and wording aren't allowed. If your listing was rejected, the reason is usually contact details inside the image or a duplicate.
How to sell a stroller in Israel: messaging and screening buyers
Reply fast, within an hour. Popular models in Tel Aviv and Petah Tikva get several messages a day, and buyers usually take the stroller where the seller replied first. Keep the conversation on the platform: the seller's history and reviews are visible there, and the phone number is verified. That way both sides know who they're dealing with.
Don't give your exact address in the first message. Naming the neighborhood and a landmark is enough, for example "near Carmel Market" or "by Atlud station." Agree on the exact meeting point once the person has confirmed the day and time. If the buyer rushes you, pressures you, and asks to "reserve it right now," that's a reason to be wary.
Typical scams and how to spot them
Fake payment screenshot. The buyer sends an image as if they transferred money via Bit or a banking app and asks you to hand over the stroller. A screenshot proves nothing. Only check the actual arrival of funds in your account or app, and not before the money is visible.
Courier with prepayment. "A courier will pick up the stroller, pay for delivery, and we'll reimburse you on receipt." This is a classic: the "delivery" money goes to the scammer, and the buyer disappears. A real stroller buyer comes themselves or asks you to deliver for a separate fee that's discussed openly.
Overpayment and refund of the difference. You "accidentally" receive more and are asked to return the extra. A day later the bank cancels the transfer, and you lose the difference. Don't refund anything at a stranger's request; contact your bank.
Phishing link. Instead of a message, you get a link "to complete the deal" or "to receive payment." Never enter card details there. All questions are settled in the platform chat or by phone.
We've noticed that in the baby goods category, moderation most often removes listings with stolen store photos and prices in foreign currency not tied to the shekel. You can report a suspicious contact or a violation through the support page, and it's worth doing rather than just blocking the chat.
Where to meet and how to hand over the stroller
Choose a meeting place during the day and where there are people. Your building entrance, a courtyard, a supermarket parking lot, a mall entrance. If the buyer comes with a child and wants to test the stroller, let them fold and unfold it themselves: that way they'll be sure the mechanism works, and you won't be blamed for a breakdown after the deal.
Check three things together: folding, brake, and bassinet or car seat attachment. Show where the straps are and how the fabric comes off for washing. That takes five minutes and prevents most later complaints. If the buyer asks you to deliver the stroller, discuss it in advance and separately: delivery is your service, not an obligation.
Accept payment after inspection. Count cash in front of the buyer; check a Bit or banking app transfer on your own phone, not on their screen. Write a short receipt in two copies if the sum is large: model, price, date, signatures. In Israel, a private sale of used personal items isn't subject to VAT and doesn't require a cash receipt, but tax reporting depends on whether you're selling a personal item or running a business. If you sell regularly as a store, check the conditions on the Israel Tax Authority website gov.il.
What to check before posting your listing
A short checklist that saves time and nerves. Go through it top to bottom before hitting "publish."
- Price checked against 5-7 current listings for your model and city.
- 8-12 photos in daylight, the first showing the stroller in full.
- All defects photographed and described honestly.
- Model, year, accessories, reason for selling, city, and neighborhood included.
- No stolen photos, contact details in the image, or duplicates in the description.
- Conversation kept on the platform, phone number verified.
- You're ready to meet during the day in a busy place and accept payment after inspection.
You can post a listing with photos, price, and city for free; buyers filter by city and neighborhood radius, message the seller on the site, and see their history and reviews. Moderation checks listings, and the phone is verified, but the parties close the deal directly: the platform doesn't hold payments. If something goes wrong, the steps are described on the support page, and the general terms of service are in the rules section.
When you compare prices for your model, look at similar lots on EX & GO: you can see what strollers actually sell for in your city, not what they're listed at. That's the fastest way to know if your price is right. You can also check service details on the support page post a listing, and review the posting rules before your first listing strollers.
Frequently asked questions
How long does it take to sell a stroller in Israel?
How long does it take to sell a stroller in Israel?
With a fair price and good photos, the first message usually arrives within a day, and the deal closes in 2-5 days. If you get no inquiries in a week, the problem is the price or the first photo. Lower the price by 10-15 percent and reshoot the stroller in daylight. In big cities like Tel Aviv, Haifa, and Be'er Sheva demand is higher; in smaller towns, selling can take up to two weeks.
Can I sell a stroller without a receipt or warranty?
Can I sell a stroller without a receipt or warranty?
Yes. For second-hand personal items a receipt isn't required; buyers are usually more interested in the model, year of purchase, and condition. If you kept the receipt, that's a plus: it confirms the stroller's age and helps in disputes. If there's no receipt, say so honestly in the description and give the approximate year of purchase. Don't promise a manufacturer's warranty if the term has already expired.
What price should I set for a used stroller in Israel?
What price should I set for a used stroller in Israel?
Look at current listings for your model and city, not the purchase price. Take 5-7 similar lots, discard the extremes, and set your price in the middle of the range with an adjustment for condition and accessories. A full set with a bassinet and adapters holds value; worn wheels and a missing rain cover reduce it. Rounding down, like 450 instead of 480 shekels, works better than writing 'negotiable'.
How do I avoid scammers when selling a stroller?
How do I avoid scammers when selling a stroller?
Only accept payment after the buyer inspects the stroller, and verify the money arrived in your own app, not from a screenshot. Never pay for a 'courier' or 'delivery' upfront. Don't refund an overpayment at a stranger's request. Don't click links 'to complete the deal' or enter card details. Keep the conversation on the platform where the seller's history is visible, and meet in a busy place during the day.
Do I need to pay tax when selling a stroller?
Do I need to pay tax when selling a stroller?
A one-time sale of a personal used item isn't a business activity, and no VAT applies to such a deal. It's different if you sell strollers regularly as a business: then the usual reporting rules apply. Check the procedure and conditions on the Israel Tax Authority website gov.il or with an accountant, because it depends on the volume and nature of your sales.
What if the buyer finds a defect after the deal?
What if the buyer finds a defect after the deal?
If the defect was stated in the description and visible in the photos, you owe nothing. That's exactly why an honest description and photos of scratches protect the seller. If the buyer claims a hidden fault, offer to meet and look at it together. A refund is your goodwill, not an obligation, if the item was handed over in the condition described. For a large sum, a short receipt describing the condition at handover helps.
Bottom line
Selling a stroller in Israel can genuinely take just a few days if you treat it like a deal, not like getting rid of junk. Set your price based on current listings, take honest photos in daylight, name your city and neighborhood, and reply quickly in chat. Keep the conversation on the platform, accept payment after inspection, and meet during the day in a busy place. Then the sale will go smoothly, without haggling to tears and without the risk of a fake payment screenshot. Check the price against similar lots, go through the checklist before posting, and don't agree to prepayments for a courier.